Friday, 14 March 2008

India Cements Ltd

India Cements Ltd LogoI first heard about 'India Cements Ltd' when they won the ownership of Chennai franchise of Indian Premier League. Since most of the fans would not know much about the owner of Chennai Super Kings, i took the responsibility to do some digging about India Cements Ltd(ICL).

Company Highlights

  • India Cements Ltd was established in 1946 and the first plant was setup at Sankarnagar in Tamil Nadu in 1949
  • Company is the largest producer of cement in South India
  • Brands Owned by the company - Sankar Super Power, Coromandel Super Power and Raasi Super Power

The company is headed by Mr.N.Srinivasan, Vice Chairman and Managing Director, the son of late Shri T.S.Narayanaswami, Founder of The India Cements Ltd.

Cricket Connections

1. Management

Company's ties with Cricket starts from its Managing Director, Shri N.Srinivasan, who is an ardent Cricket lover. He is also the President of The Tamil Nadu Cricket Association and the Chairman - Finance Committee of the Board Control for Cricket in India (BCCI).

2. Chennai

India Cement was the first company to introduce corporate involvement in cricket, right back in 1960. They have been running teams from then on. In fact, India Cement Ltd. have got 12 teams in the Chennai league. They have won a huge number of tournaments in these years - 15.37 Bucchi Babus, Ireland Trophies,etc .

3. Players

A Little known fact is that Rahul Dravid has been an employee of India Cement for the last 14 years. Dravid became an employee of ICL, even before he became a Ranji trophy player. Even now, he plays for ICL's leagues. The others who have played for the company include Sehwag, L. Sivaramkrishnan, etc.. All the top players have played for India Cements Ltd. at some time or the other.

Thanks to these cricket ties, India Cement Ltd has put up a great team in place. Now it is for the players to deliver.

Next Post: To continue this discussion further, the next post would be on the topic 'Chennai Super Kings - Zero Cost Marketing or New Business Venture' for India Cement Ltd.

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