It is a rare phenomenon in marketing in which a product/service is successfully able to expand its category. To be successful, Indian Premier League has to achieve this rare phenomenon by expanding its category from Sports to Entertainment. ICL has already shown the way in this regard and Cricinfo list packaged entertainment as one of the key reasons for the success of ICL in Chandigarh. Hope Chennai Super Kings, Chennai Franchise of Indian Premier League also follows suit .
If it does:
We can expect dance and music shows by famous Kollywood stars during the breaks. If India Cements has the courage, it may even bring some half-clad cheer leaders(mostly foreign exported) to M.A. Chidambaram Stadium[:)]. [Remember ICL has already shown the path by having cheerleaders dancing on the either side of the park].
Ottayan(another Chennai Super Kings Fan) is running a poll on his blog on whom should be the Cheerleader(Sorry Ottayan, I prefer the word 'Cheerleader' to 'Mascot') for Chennai Super Kings. Choices he has listed are:
Whom do you prefer? Any other choices you suggest?
Update: Since Nayantara has been officially choosen as the ambassador of Chennai Super Kings, I think it is time to close this poll...